According to the State of Account Based Marketing Survey, over 90% of marketers recognize the value of account based marketing (ABM). However, with ABM still in the early phases of adoption, many are overwhelmed and do not fully understand the implementation process of such a strategy. Evidently, ABM is not going anywhere, with over 60% of companies reporting they plan to invest in ABM technology (SiriusDecisions). So what are you waiting for? We’ve got everything you need to know to make account based marketing as simple as A-B-C—or in this case, A-B-M.